Coventry University Group is a global education group with a mission of Creating Better Futures. Over two centuries, we have flourished in Coventry and now also deliver access to our range of high-quality education and services through bases in London, Scarborough, Belgium, Poland, Egypt, Dubai, Singapore, Africa and China.
We have a great story to tell and we are reshaping our Marketing and Communications teams to help us reach new audiences in fresh and engaging ways. Thanks to our innovative colleagues across the Group, there is plenty of great content to tap into and you ll get to work in a creative and collaborative environment with some really talented people. Our main base is Ryton Gardens, a fresh, modern office just outside Coventry with large, landscaped gardens and free parking - but we have colleagues based in several of our locations and go where the work needs us to be.
Coventry University Group does not stand still - innovation is part of the DNA here - and we are always looking to improve everything we do. That means it will never get boring, you will always be challenged, but you will be supported by amazing colleagues as part of an organisation that is making a difference to people s lives.
The Role:
We are looking for a Director of Global Brand and Regional Strategy to develop and communicate the Group goals, ambition, and intent through the production of a Group brand strategy, setting out a differentiated approach for each brand entity. They will also oversee the production and development of all operational elements required to support brand strategy. As well as ensuring global brand governance and brand protection ensuring the purpose and correct use of our brand, trademarks, logos and visual identity is communicated and presented accurately by both internal and external stakeholders. This will be delivered through the development of clear communication tools, such as the production of brand playbook(s) for each brand, guidelines accessible on the web and staff portal and monitoring the use of the brand across all external and internal media and brand training. The scope is inclusive but not exhaustive of, signage, buildings, presentations, email signatures, social media and so forth.
The Successful Applicant:
- Demonstrable experience in delivering brand and brand activation strategies and achieving excellent results.
- A track record in building brand strategy and effective multi- level campaigns - delivering measurable results and providing effective issues or crisis management.
- Ability to thrive in fast-paced environment, requiring high energy levels and personal authority to work effectively with senior staff.
We offer an industry leading rewards and benefits package that includes a generous pension scheme, excellent holiday allowances, cycle to work and so much more!
Closing date: 04/09/22